The Elevate++ Thermal Jersey is our warmest jersey yet so you have the confidence knowing that when the temperatures drop, it's got you covered.

Designed with the modern cyclist in mind, this pouch boasts an array of features that make it an indispensable addition to your cycling gear.

The all-new Roval Rapide CL III wheels are a direct descendent of CLX III, turning aerodynamic convention on its head.

Rainy weather shouldn’t hold you back from getting out on the bike

The Roval Control World Cup wheelset is the fastest in the world, and at just 998 grams, they’re also the lightest.

We welcome the all new Lakes Bikes EST tee. Great fit and stylish. The Staple T-Shirt in White is a classic wardrobe essential, perfect for everyday wear and versatile styling options.

The Saddle Ai Alert 250 Rear is a premium, highly visible saddle-mounted rear taillight combined with advanced Ai Alert technology.

Cycling is thirsty work so stay hydrated with the White Pro Bottle.

IT LOOKS BACK WHILE YOU RIDE AHEAD

This rearview radar with camera and tail light continuously records your ride1. Plus, it detects vehicles approaching from behind and displays on your compatible Garmin device.

The Søciety Sticker Musette is made from soft cotton canvas with snap button closure, comfortable shoulder strap, and finished with our collection of trademarked logos.

Perfected through extensive testing & crafted specifically for performance, the Elevate++ Collection delivers all of the comfort, style and functionality you’ve come to expect from everything we do at Søciety.