Wide range and tight jumps? Why not both? Our lightest, most durable cassette breaks new ground for gearing choices as well.

Feel your bike come alive on the open road with the new Alpinist CLX II—the lightest, best-handling clincher wheels we have ever made.

Feel your bike come alive on the open road with the new Alpinist CLX II—the lightest, best-handling clincher wheels we have ever made.

Replacement SWAT™ Conceal Carry Tool.

Keep your littlest rider on the path of two-wheeled freedom with the all-new Shuffle 2 helmet.

The Recon 2.0 was made for riders who seek out dirt roads and challenging trails in search of a shoe that delivers comfort and efficiency in a durable package, with the scientifically proven performance benefits of Body Geometry.

These Søciety cycling socks are made from 90% nylon and 10% elastane for comfort and moisture wicking.

Assioma PRO MX is the revolutionary pedal-based power meter for MTB and gravel 100% SPD® compatible.

The Elevate Jersey is crafted from a high conforming 4-way stretch fabric that moves with your body, ensuring a snug and comfortable fit. This fabric not only enhances aerodynamics but also provides excellent moisture-wicking properties

The Søciety Cycling Classic Wind Vest is the perfect layering option for when you're riding in between seasons or just need that extra layer of protection during the coldest months. 

Fit, function and fashion are the three areas of focus and the latest HyperThermal jersey from Søciety is no exception. Designed to keep you warm even when the temperature drops, these long sleeve thermal jerseys are the perfect winter item.

The all-new Rapide CL II wheelset brings the Rapide CLX II’s speed, efficiency, incredible handling, and stability in any conditions to more riders.