Its low platform height and rounded contact area ensure reliable pedaling stability and mud-shedding performance for XC or gravel racing. You can choose between standard or shorter axle models to fine-tune your ride and push your limits.

The Elevate++ Thermal Jersey is our warmest jersey yet so you have the confidence knowing that when the temperatures drop, it's got you covered.

Introducing our high performance Vision cycling vest, the perfect companion for cyclists who prioritise safety and style. This vest is constructed from cutting-edge oil slick reflective material, making it highly reflective from all angles. 

The Lakes Bikes Søciety Hypermesh Jersey is where fashion meets unparalleled comfort, creating the ultimate cycling experience for the summer months. Engineered with precision and crafted for performance, this jersey is a game-changer.

Cycling is thirsty work so stay hydrated with the Elevate++ Pro Bottle.

The SCOTT Addict Gravel 40 will get you wherever you’re going, no matter what the trail throws at you

IT LOOKS BACK WHILE YOU RIDE AHEAD

This rearview radar with camera and tail light continuously records your ride1. Plus, it detects vehicles approaching from behind and displays on your compatible Garmin device.

The Søciety Sticker Musette is made from soft cotton canvas with snap button closure, comfortable shoulder strap, and finished with our collection of trademarked logos.

The Titan 1700 is a high-performance bottom-mounted bike light designed for maximum visibility and convenience.

LANDING SOON!
The legendary SuperX is BACK, reborn as a stripped down, souped up, pure gravel race machine—purpose-built for chasing podiums and PRs everywhere from Kansas to the local lunch-ride world championships.

The Cinturato Gravel RC X is designed for the most demanding gravel courses for riders seeking the best performances in all racing conditions.